Creating a website isn’t something most ABA providers want to become an expert in.
But when you’re launching a clinic or trying to grow your presence, it’s often one more thing added to your plate.

I used to design websites for clinicians — and after seeing the same patterns over and over, I created templates to help therapists skip the trial-and-error stage.

Here are three common mistakes I see (and how to avoid them):

1. Overstuffing the Homepage

It’s tempting to say everything at once: your story, your methods, every possible service.
But too much info up front can actually push visitors away.

Instead:
Focus on one clear headline, a few key sections, and a call-to-action like “Start here” or “Request a consult.”

2. Hiding the Contact Info

A surprising number of ABA websites make it hard to reach out.
Broken forms, unclear buttons, or buried contact details add friction.

Instead:
Add a simple form with 3–5 fields max. And place your email/phone at the bottom of every page — especially for families who might be overwhelmed or in a hurry.

Using Templates That Aren’t Built for Therapy Work

Generic website builders often focus on business-y features like pricing charts, portfolios, or ecommerce.
Therapy work needs something softer — structured, yes, but also warm, trauma-informed, and calming.

Instead:
Use a design that understands your audience and lets your work speak for itself.

That’s exactly why I created this plug-and-play ABA website template.
It skips all three of these common issues — and gives you a peaceful, professional foundation to grow your practice.

No coding. No design overwhelm. Just real clarity.
Take a look at the template here